Who reviews the reviewers? Who edits the editors? Many avenues for you to hold BJSM accountable.

Being open and transparent creates trust is one of the BMJ Publishing Group’s nine values. Does the BJSM leadership team act openly and transparently to deserve the trust of our community? We put our case here but we leave the verdict to our valued readers and respected communities (including our 19 member societies who total over 12 000 subscribers). When we consider ‘BJSM’ we refer to the broad range of content that can be considered to start from bjsm.bmj.com. In addition to our 24 annual issues, BJSM is a dynamic, versatile contributor to health education and debate via >200 podcasts, 60 YouTube videos and >300 blog posts. We engage with a vast community on Facebook and Twitter—and these are two-way media where BJSM content can rapidly be tagged, trolled or trumpeted. In total, 4.5 million BJSM pages are viewed each year. If this volume of content did not generate debate and criticism it would be time to sack the Editorial team.